The Importance of Custom Retail Packaging – Boosting Brand Identity and Sales
When it comes to e-commerce and brick-and-mortar stores, custom packaging is a powerful marketing tool. It creates a memorable unboxing experience for customers, encouraging them to repurchase and build brand loyalty.
It also helps set businesses apart from competitors on crowded shelves and encourages social media sharing. Read on to learn more about the importance of branded retail packaging:
Increased Brand Awareness
Whether your business sells bakery products or skincare essentials, a custom design on your retail packaging will make your product stand out from the competition. The result is increased brand awareness, which leads to increased potential customers. Plus, the unboxing experience with a customized package will leave your customers feeling more satisfied than those who receive a plain box. Keeping your current customers happy is a sensible method to increase your earnings because it costs more to attract new consumers than it does to keep them.
In addition, a study shows that 52% of online shoppers are likely to make repeat purchases from a company that provides them with premium packaging. Your product must stand out with many retail businesses competing for consumer attention. Choosing a unique design, color, or style will help your brand stand out and encourage consumers to share images of your packaging on social media.
Moreover, a personalized design will tell buyers your company cares about them and the environment. It is a major selling point in today’s market, where people are increasingly concerned about how their products are made and their impact on the planet. Your packaging can serve as a great medium to promote your eco-friendly practices, with the option of adding symbols such as FSC, recycled, or recyclable/biodegradable.
Increased Brand Reputation
Whether your product packaging catches a customer’s eye in your retail setting, the box they receive online, or the corrugated or cardstock counter display they pick up before checkout in-store, custom packaging is a critical consumer touchpoint. A Packaging of the World study found that 70% of consumers form their impression of a brand solely based on its packaging.
If your packaging is impressive enough, customers may even share it on social media. It is especially true of Instagram-based influencers, who are known to post videos of themselves unboxing new products and showing them off to their followers. These videos are a great way to boost your brand’s image and increase your consumer reach.
In addition to boosting your brand reputation, customized packaging can help you stand out from competitors and increase sales. It is particularly true if your company uses e-commerce for its operations and only sells in retail stores when you cannot ship orders during COVID-19 restrictions.
Creating consistent brand experiences across all your channels is the best way to build consumer trust and loyalty, which can ultimately lead to more sales. Using high-quality custom retail packaging throughout your multichannel marketing strategy is the best way to create a strong brand presence and make the most of every opportunity to grow your business.
Increased Customer Loyalty
When consumers feel connected to a brand, they’re more likely to become loyal advocates and share their positive experiences with others. In turn, it can lead to repeat purchases and recurring revenue streams. One way to help connect with customers on a deeper level is by communicating your brand story through custom packaging. By incorporating your values, mission, and unique selling propositions into your packaging, you can create a memorable experience that will resonate with your audience.
In addition, custom packaging can increase customer loyalty by helping your business stand out from the competition. A recent study found that 72% of customers make purchase decisions based on the appearance of a product’s packaging, and 64% are more likely to buy a repeat purchase if it comes in premium packaging.
It is especially true when it comes to e-commerce. With so many different retailers out there, it’s important to distinguish your products from the rest to attract new customers and keep existing ones coming back. Aside from a beautiful exterior, customized packaging can also include helpful features that will enhance your customers’ purchasing experience. For example, including a how-to guide or an easy-to-use instruction manual with your products will make them more appealing and increase customer satisfaction. Including a gift or discount offer is another excellent way to add value and improve your customers’ overall shopping experience.
Increased Profits
With so many retail businesses, standing out from the crowd can be hard. However, it is easier than you might think to differentiate your brand with custom packaging that screams from the shelf (both real and digital).
A consistent experience across all touchpoints—from marketing materials to product packaging—can create brand awareness, build trust, increase customer loyalty, and generate more sales. Unfortunately, many retailers miss out on this opportunity by using generic or unbranded packaging for their online and in-store products.
While some brands have the resources to produce their packaging, other retailers rely on wholesale manufacturers for their products. When these companies customize their packaging with the retailer’s logo and trademark designs, it helps streamline the process and save time in warehouses and stores. It also makes it easier for customers to identify their desired products and avoid purchasing duplicate items.
In addition to branding, e-commerce and retail packaging must meet certain regulatory standards for food safety and quality. Having a trusted partner like Packform to create custom packaging allows you to achieve these goals and more. Their streamlined processes and expertise in custom packaging production help you to stay competitive in the marketplace and ensure your products are regulation-compliant.
